Yoma Strategic appointed as Volkswagen importer & distributor for Myanmar

Yoma Strategic Holdings Ltd. has announced that its wholly-owned subsidiary, Yoma German Motors Limited, signed an importer agreement with Volkswagen Aktiengesellschaft (AG) on 29 February.

Under the Agreement, Yoma German Motors Limited will serve as the official importer and distributor of a range of passenger cars and SUVs manufactured by Volkswagen AG, within Myanmar. The arrangement expands upon the Group’s existing Volkswagen after-sales, service and Volkswagen genuine spare parts distribution business which commenced following the signing a service partner agreement in October 2013.

“The extension of our business relationship with Yoma Strategic to become the official distributor of Volkswagen underscores our commitment to the Myanmar market. We are proud to become a part of the success story of this country and are happy to be able to offer our products to the people of Myanmar, products that were designed to make your life safer, easier and more comfortable”, said Mr Axel Oberdiek, General Manager of Sales, ASEAN and Hong Kong of Volkswagen Aktiengesellschaft.

“We are extremely pleased to enter into this Agreement with Volkswagen AG”, remarked Mr Melvyn Pun, CEO of Yoma Strategic. “Volkswagen embodies the virtues of German engineering; quality, precision and passion for technology.”

“This appointment will allow us to tap into Myanmar’s fast-growing automobile market by offering an enticing and dynamic range of passenger cars and SUVs to local customers, further expanding our presence in the automotive industry in Myanmar,” he added.

Echoing Mr Pun’s sentiments, Mr Michael Rudenmark, Head of Automotive for Yoma Strategic commented,

“We are very pleased to have the opportunity import and distribute a range of quality, German engineered Volkswagen vehicles within the Myanmar market.

With 2016 GDP growth expected to exceed 8 percent and a burgeoning middle class, the timing is right to expand upon our existing Volkswagen after sales business, which has performed extremely well and has managed to provide previously unseen levels of professionalism and service to our customers. We believe that we can emulate our after sales success at the point of sale, with a range of exciting new models which will be introduced to specifically suit Myanmar’s driving conditions, backed by world-class customer service and a 24/7 nationwide warranty programme.”

Mr Rudenmark concluded, “To demonstrate our commitment to the Volkswagen brand and to the Myanmar customer, we shall be erecting an international standard Volkswagen 3S facility in Yangon which will deliver an exceptional standard of service to our customers over the long term.”


Source: Mizzima

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