Kirin Ichiban beer coming to Myanmar this month

Japanese beverage manufacturer Kirin Holdings will distribute its products in the Myanmar market beginning this month, according to a company spokesperson.

Kirin Holdings will produce its beer at a factory owned by Myanmar Brewery.

Initially, the Kirin will distribute Kirin Ichiban beer mainly to Japanese restaurants and other restaurants. Then, it will distribute to retail outlets, supermarkets and minimarkets, with plans to sell beer at a price of US$2.60 per bottle.

A bottle of Myanmar Beer costs around $1.20.

Kirin Ichiban is the best-selling beer in Japan. In 2015, Kirin sold 5.42 million packages of beer.

Kirin Holdings has decided to distribute its products in Myanmar as other international beer companies eye the Myanmar market and its rising middle-age population.

Myanmar Brewery holds about 80 per cent of the local beer market.—


Source: Global New Light of Myanmar

NB: The best way to find information on this website is to key in your search terms into the Search Box in the top right corner of this web page. E.g. of search terms would be “property research report”, ”condominium law”, "Puma Energy", “MOGE”, “yangon new town”,"MECTEL", "hydropower", etc.