600,000 Vivo mobiles sold in Myanmar this year

Vivo, the Chinese smartphone manufacturer, sold about 600,000 units in Myanmar over the past nine months, according to a press release issued by the company.

Vivo entered the Myanmar market, considered by many to be the last economic frontier in the world, in late 2014. The firm started its international expansion in 2014, targeting some ASEAN countries including Singapore, Malaysia, Thailand, India and Indonesia.

According to company statistics, Vivo sold a total of 587,594 units since January, including 186,241 units in first quarter, 196,754 units in the second quarter and 204,599 units in the third quarter.

The Chinese multinational technology company sold over 170,000 units in last quarter of 2015, about 148,000 units in the third quarter and over 124,000 units in the second quarter.

The firm, which occupies 18 per cent of market share in Myanmar, has rapidly expanded its sale centers from 700 in 2014 to over 4,000 in 2016, plus 19 service centres.

According to data from research firm Counterpoint Research, Vivo is now one of the top five global vendors.
According to the third Myanmar Mobile User Behaviour Survey by Mileage Communications Myanmar this year, the presence of mid-priced Chinese brands such as Oppo, Xiaomi, Meizu, Lenovo and Vivo has increased significantly.

Vivo introduced its Vivo V5 selfie-focusing smartphone with 5.50-inch 720×1280 display and 20-megapixel selfie camera to Myanmar users on 25 November.

Source: Global New Light of Myanmar

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