Japanese brewer Kirin targets Myanmar’s hardy drinkers

Japanese brewer Kirin is hoping to tap into swift growth – and serious staying power – with its latest investment in Myanmar’s fizzing beer market, a senior executive said Friday.

Last month the beer giant took a controlling stake in Mandalay Brewery for US$4.3 million, topping off its more than half a billion investment in top producer Myanmar Brewery in 2015.

Myanmar Brewery deputy managing director Hideki Mitsuhashi predicted sales will grow in line with GDP at around 7 per cent a year.

In the long-run, he said Myanmar’s drinkers can also knock it back for longer than their regional counterparts.

Source: Business Times

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