2.0 launches ride-hailing app which includes bikes, boats and horse carts

2.0 Limited has launched a new transport mobile app in Yangon, Mandalay and Nay Pyi Taw that could rival Grab’s taxi app. The new OK app, which launched earlier this month, offers both drivers and passengers more flexibility and options compared to the other taxi apps in Myanmar.

‘’We created this app with Myanmar citizens, based on the needs of the local market. We will not receive any commission from drivers. The riders can take a taxi with fixed fares as shown in the app or they can also choose the bargain option with drivers,” said U Aung, head of operations at 2.0.

Since US-headquartered Uber bowed out from Southeast Asia in April this year, Malaysia’s Grab has dominated the mobile ride hailing market in Yangon, leaving riders with little choice. Two other local taxi companies with mobile apps, Oway and Hello Cabs, have not been able to keep pace with Grab.

Both Grab and Uber entered Myanmar in early 2017, while Oway and Hello Cabs began operating their services in 2015. Other companies have tried to launch similar apps, but up until the OK app this month, all have failed.

More options

With the OK app, 2.0’s aim is offer both drivers and passengers with more options and flexibility. For example, while fares are fixed on other apps, 2.0’s goal for no passenger to complain they can’t afford a taxi. On the OK app, all passengers will be given an option to bargain with the driver on fares.

“But if the passenger prefers to pay the fixed fare, there will be an option for that, too,” said U Aung Myint. There will also be an in-app option allowing riders to choose between air-conditioned and non-air-conditioned vehicles for different fares.

Meanwhile, drivers can register on the app with their driver license, a picture of their cars or wheel tax statements. 2.0 also claims that unlike other ride-hailing apps, it will not receive any commission from drivers who sign up on the app.

‘’We are not planning to compete with other apps for drivers. Our intention is for it to be convenient for drivers and riders alike. Similarly, we are not aiming to profit from our drivers. Our goal is to help them reduce their costs,” said U Aung Myint.

So far, about 3000 taxis have registered on the OK app, which allows users to communicate in Myanmar language and English. For now though, only drivers with Android phones can download the app. The company has so far only created an iPhone version of the app for riders only, because most drivers in Myanmar use Androids.

Although 2.0 does not control its drivers, the company has established a call center to ensure the safety of riders. After riders have reached their destinations, they will be encouraged to do a safety check-in, failing which an OK app customer service officer will call the rider after 15 minutes of arrival.

Like other apps such as Grab, the company will also develop a rating system for drivers. Drivers with consistently low ratings will be suspended from using the app.

Not just a taxi app

More uniquely, riders will also be given the option to book popular modes of transport in other states and regions. “We intend to not just be a taxi app. For example, riders can book a horse cart at Pyin Oo Lwin, a motorbike in Mandalay or a boat in Inle. In Taungoo, people can book tractors,” said U Aung Myint.

“We will expand our service to Mandalay, Nay Pyi Taw and other regions where high demand for our service. We have nearly 80 sub office in other states and regions. We hope our service to reach there within two or three months,” said U Aung Myint.

2.0 will generate revenues through advertising fees. ‘’When passengers book their rides they must use the Internet. Advertisers can use this opportunity to promote their shops or restaurants near the rider’s destination. We will charge advertisers for this but the app is free of charge for users,” said U Aung Myint.

2.0 is the sister company of OK Dollar, the mobile money transfer app, which has over 1 million users in the country.

Source: Myanmar Times

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