Suzuki launches new Swift, targets younger buyers

Suzuki Myanmar Motor Company yesterday launched its latest generation Suzuki Swift in the country.

The new Suzuki Swift is the Japanese car maker’s global flagship compact car and the third generation of the model which was assembled locally under the semi-knocked-down system.

Since 1998, Suzuki has operated a factory in South Dagon township, Yangon. Earlier this year, it opened a second, larger plant at the Thilawa Special Economic Zone.

‘’We are producing the Suzuki Swift in our new factory in Thilawa, along with other popular Suzuki models like the Ciaz and Ertiga,” said Mr Keiichi Asano, managing director of Suzuki Myanmar.

With its new factory up and running, Suzuki hopes to sell 400 to 500 units of the new Swift per month. The company is planning to market its latest model to young working professionals.

‘’Our target group for the new Swift is a very wide range of customers including young professionals who are buying their first car and aged from 20 to 35. I’m confident that the Swift will create a level of demand in the Myanmar automobile market,” Mr Asano added.

It will also help set a higher standard for car ownership in the country. “In the past, Myanmar could import second hand cars from Japan. But now we can sell brand new vehicles here and we have seen demand rising. This signifies a step forward for the Myanmar economy,” said Mr Takayuki Sugiyama, general manager of Suzuki Motor Corporation’s Asia Automobile Division.

The new Swift will be available in two grades, GL and GLX. The GL grade will cost K 19,900,000. Buyers need to pay K 2.9 million as income tax. The model will be available in red and pearl colours. As the Suzuki Swift is produced in a Myanmar factory, buyers will be able to register under Yangon license plates.

Meanwhile, the GLX grade will set buyers back by K 22,900,000, excluding registration fees and income tax, which will amount to K3.4 million. Buyers can choose between red, pearl or black coloured models.

Suzuki Myanmar has also tied up with AYA Bank to offer a 7-year auto loan program to help prospective customers better afford a new Suzuki car.

Under the ‘AYA Super Suzuki Finance’ program, customers can place a 20 percent down payment for a 5-year loan and 25pc down payment for a 7-year loan. Service charges and sales commissions will be waived on the buyers’ side.

The new Swift will be available in Suzuki showrooms nationwide starting October 15. There are currently 39 Suzuki showrooms and service centers nationwide. Suzuki has also set up a spare parts delivery service at an affordable cost.

Suzuki is producing cars in Myanmar to match global standards. It now employs 100 workers at its South Dagon factory, which is now producing carry trucks. At the Thilawa factory, Suzuki Myanmar is assembling the Ciaz, Ertiga and Swift models with 200 workers.

‘’We have successfully produced brand new cars in Myanmar which proves that the government favours this sector in the development of the economy. Since 1998 up to now, Suzuki has invested a total of US$60 million in Myanmar and will continue to invest in Thilawa SEZ,” said Mr Sugiyama.

Source: Myanmar Times

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