doing business in myanmar – what you need to know as a singaporean
Renting a car either for a short drive or long-term has never been easier with Yoma Fleet’s Yoma Car Share daily vehicle rental service.
With just a few clicks and online registration including a photo of the front and back of your driver’s licence, you can “reserve, drive, and return” your car.
Yoma Car Share, launched last year, is a vehicle hire company under Yoma Strategic with several categories of cars (compact, economy, fullsize, SUV, pickup, van) and trucks. The fee starts from K1600K to K16,000 per hour or K85 per kilometre but it will vary based on the type of cars, rental period and the distance.
The service is now in 19 locations in Yangon, Southern and Northern Shan State, Nay Pyi Taw, Myitkyina, Mandalay, Dawei, and Bagan. You can find the exact locations on https://www.yomacarshare.com/locations
The Myanmar Times recently interviewed Mr Paul Milne, general manager of Yoma Fleet, about what makes Yoma Car Share unique:
How many active members does Yoma Car Share have now compared to when it first launched?
We have in excess of 5000 members nationwide, and membership is growing at 400 percent per annum.
How many cars does Yoma Car Share has now compared to when it first launched?
We currently have 184 vehicles available across our 18 country-wide locations, with plans to extend the fleet to c.250 units this year.
Regarding your slogan “You just reserve, drive, and return”, how does that work specifically?
We have a fully automated reservation, pick-up, drop-off and payment solution through our website, and soon to be launched app.
How does Yoma Car Share acquire the cars? Are they purchased or leased?
We purchase all our vehicles from approved Myanmar distributors of the leading vehicle brands represented in the country.
Who is the target audience for this service, as Yoma Car Share offers sedans to trailer trucks?
Our target audience is as varied as our fleet offering, from Suzuki Swift up to Hino tractors and trailers. The latter is very specifically geared towards corporate customers, many of whom are our leasing clients who need a flexible fleet solution to cover spikes in demand.
For the passenger vehicles we see this more evenly split between corporate customers and Myanmar residents. With the quality of the vehicles we offer, fully-maintained and comprehensively insured, we believe we provide a real, cost-effective alternative to car ownership, and play a positive role in the development of urban infrastructure in Myanmar.
How is your service different from other car rental services?
We provide a fully automated self-driven service. We differ from the legacy car rental model via our automation of booking, pick-up, drop-off and payment. Being self-driven we differ from the majority of service providers in Myanmar who remain with the car and driver offering.
How do you ensure the safety and security of the customers?
All of our vehicles are sourced from the authorised distribution agents for all the main vehicle brands here in Myanmar. All vehicles are serviced at authorized service centers, by qualified technicians, using OEM parts. Our fleet is young with most vehicles being changed at less than 3 years old, ensuring the latest industry advancements in safety & security are included within our fleet. In the unlikely incidence of a technical problem with a Car Share vehicle, we have a 24/7 hotline on hand to help.
Could you explain to us the technology you are utilising on the rental service? .Were there any challenges in implementing this system?
The Car Share we operate has been designed and specifically for Yoma, and we maintain the system within the Yoma Group. This system manages all aspects of the rental transaction from reservation to payment. In addition, each of our vehicles is fitted with GPS tracking systems, which give the added security of being able to find the vehicle immediately in case of emergency.
How many users is Yoma Car Share targeting for the next 2-3 years?
We have no definitive target for user numbers, what is more relevant is the utilisation of the vehicles and how we can grow our fleet. The more locations we provide, the greater convenience, which I believe will lead to more users joining our system.
What is Yoma Car Share’s next step?
The next steps for Yoma Car Share are to expand our national presence and specifically in the main urban areas, where customer population is greatest and traffic congestion is worst.
We want to provide the people of Myanmar with a safe and convenient solution for inner-city travel, whilst at the same time reducing the stress on our stretched traffic infrastructure. We would like the opportunity to talk with Regional authorities to discuss the positive part car share systems can play in meeting urban traffic challenges.
How to get started with Yoma Car Share?
After completing your registration, log in at www.yomacarshare.com and you can specify the vehicle type you want, from the location that suits you, for the exact period of time required, and even drop-off in a different location from the pick-up.
Once the reservation is confirmed, you will receive an automated message detailing the exact vehicle you have been allocated.
Once at the vehicle you can present the ‘tap card’ to the RIFD reader in the vehicle, which will unlock the doors and enable the ignitions.
At the end of the rental you can access the website to close the rental and finalise payment from the credit/debit card securely held on file.
Even refuelling is covered. In each of Yoma Car Share vehicles you will find a fuel account for the 3 main suppliers throughout Myanmar. If you need fuel just pull in, present the fuel card/book, fill up and drive away.
Make sure to read the FAQ page https://www.yomacarshare.com/faq and if you still have additional questions you can have a talk with the staffs.
Source: Myanmar Times
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