Jobs start-up seeks to connect workers, employers in Yangon

With more people arriving in Yangon from rural Myanmar in pursuit of the good life, demand for jobs in the capital has been rising, and as foreign investors open up more businesses here, the need for qualified employees has also become greater.

To meet this need, local start-up New Day, or Neh Thit in the Myanmar language, built a website to connect blue collar job seekers and employers, said Ngwar Bo Mee, head of customer service at New Day. “But with market demand extending well beyond minimum wage jobs, we decided to include white-collar workers. Firms that use online recruitment services find more white-collar workers. We help them find entry-level and mid-level people,” Ngwar Bo Mee said.

There are currently 170,000 job seekers and over 40 employers using Neh Thit, but the firm’s long-term goal is to create a transparent human resources and hiring system for the country.

New Day was set up in 2017 by Conor Smith, an American. The website aims to help job seekers in Myanmar find jobs in a single place and to give businesses access to a pool of applicants. The start-up won Best Start-up Award from Seedstars Yangon in 2018, and has received funds from the GSMA Ecosystem Accelerator Fund and the MIT Inclusive Innovation Challenge team.

We sat down with Ngwar Bo Mee to discuss New Day’s operations, plans, and the challenges of running a jobs portal:

How can people find jobs on your website?

We have provided a résumé builder tool on our website for those who haven’t prepared a CV. Users choose the template they want, answer the questions, and a résumé is built for them at once. For those who have a CV, there is streamlined application function (Quick Apply). Then we recommend relevant jobs based on the users’ data.

How do you help companies looking for employees?

We have two types of postings – normal and premium. For the former, we upload their job vacancies on our website and send job advertisement directly to those users in our database who may meet the company’s requirements.

For premium customers, we post their job vacancies on our partner channels like LinkedIn and Facebook, besides matching them with job seekers in our database based on their employability and suitability. Businesses are able to download the CVs of job seekers, contact them directly, message them, and invite them to an interview.

How do you manage job vacancies on the website?

We found that a service like ours was needed because job postings and job seekers were scattered across the market. We wanted to establish a job market in which everyone participated, where job seekers could easily find jobs in one place. We wanted our service to be like a search engine or Facebook. To do that, we post not only the jobs of businesses that pay for the service but also other jobs in the market. We post job vacancies not only on our website but also on other sites.

The aim is for the job posting to reach more people, to provide a more inclusive recruitment process.

When a job is posted on our website, it will be automatically broadcasted to additional job portals whom we have partnered with.

What are some of the problems in your work?

Some job seekers don’t target a career and lack focus, especially new ones, so it takes a lot of time for a company to find the right employee. It is not easy to build an engine that automatically selects better candidates, but such a system would make hiring easier for companies.

Do the website’s users sometimes make unfair demands?

Yes, of course. Employers need to include a clear job description of what they want from their employees, and employees need to carefully examine what their skills are. Only then will salaries match qualifications. Companies look for employers with over 5 years of experience and expertise in their field, but if the salary they offer is very low, it will discourage prospective employees. If another company offers a higher salary, they will leave. They need to offer a fair salary.

A job seeker with a degree in engineering who applies for an entry-level job expects K700,000 a month, which is not fair. The salary depends on their ability.

Which is more difficult: finding a job or an employee?

Job seekers complain that it’s hard to get jobs, but there are thousands of jobs on the market. Companies complain that it’s hard to find qualified people, but there are tens of thousands of job seekers out there. There isn’t a medium to link up the two sides, and these links are often broken due to the lack of a well-prepared CV and professional presentation, so we plan to provide professional courses in cooperation with training institutes in Yangon.

Source: Myanmar Times

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