doing business in myanmar – what you need to know as a singaporean
There are more than 7,000 users of Resdi in Yangon, a new app which offers discounts for restaurant customers, said Ko Zay Ye Htut, CEO and co-founder of Resdi.
Resdi is a contraction of the words “restaurant discount”. It aims to lure customers during periods of low sales with attractive discounts. The young entrepreneurs Ko Zay Ye Htut (CEO) and Ko Thiha Htet Naing (COO) established the company in 2018, after winning $3000 at a tech startup competition held by Phandeeyar.
The app offers discounts during off-peak hours, and users need to make reservations at the restaurants to receive the markdown price.
“The aim of developing Resdi was to help people access quality food at low prices. As the app advertises where the discounts are for customers, it’s convenient for both sellers and customers,” said Ko Thiha Htet Naing, chief operation officer.
In 2019, Phandeeyar invested $25,000 in the new app, which Resdi have planned to spend on capital investment, service expansion and hiring new employees.
“Our aim is to attract more users by upgrading the technology with the investment,” said Ko Zay Ye Htut.
Restaurants come and go in Yangon, but with foreign entrants to the market the competition is heating up. Technology is the latest weapon in the food local food wars for customers.
Currently the Resdi app lists many popular restaurants, and includes sushi outlets, coffee shops, bars, mala xiang guo, BBQ hotpot, and many others. Resdi supports both Android and iOS operating systems, and can be downloaded for free at http://onelink.to/ktugcp.
The app now has nearly 7,000 users, and the numbers are increasing.
The users can connect with more than 120 restaurants, to receive discounts of between 10 and 40 percent.
Source: Myanmar Times
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