TV ‘most powerful tool for marketers’ in Myanmar

In Myanmar, television and point-of-purchase media are the most powerful product marketing tools, according to market research firm Environsell Thailand. Managing director Sarinporn Jivanun said yesterday that the company conducted research on consumer behaviour, including attitude, lifestyle and media consumption, in three major cities – Yangon, Nay Pyi Taw and Mandalay – from May-July through […]