Mobile boom in Myanmar

The most popular brand in Yangon is iPhone, but Chinese brands are seeing their popularity rise The quest for the best mobile phones is endless in Myanmar as consumers are now offered the vast selection of products to choose from as well as better mobile phone services. In the country where the gross domestic product […]

Survey finds international brands a big hit with upwardly mobile middle class in Myanmar

THE expanding middle-income bracket in Myanmar’s three major cities, Yangon, Mandalay and Nay Pyi Taw, means there is great potential for international brands, a new survey has found. The study by US-based Environsell Thailand, which aims to forecast consumer trends in 2015, has found that the number of middle-income earners in the country is growing […]

TV ‘most powerful tool for marketers’ in Myanmar

In Myanmar, television and point-of-purchase media are the most powerful product marketing tools, according to market research firm Environsell Thailand. Managing director Sarinporn Jivanun said yesterday that the company conducted research on consumer behaviour, including attitude, lifestyle and media consumption, in three major cities – Yangon, Nay Pyi Taw and Mandalay – from May-July through […]