Myanmar Is Ripe to Be Marketing’s New Frontier

A dusty street vendor taps on the taxi window. He’s not peddling flowers along the thoroughfare in Myanmar’s business capital of Yangon. He’s touting homemade copies of the country’s foreign-investment law and import-export regulations. Myanmar is open for business. After two decades of isolating sanctions, this Southeast Asian country represents one of the few places […]

Myanmar’s advertising industry running catch up

As international brands storm the market and local companies realize the need to step up their game for consumers now faced with more choices than ever before, there has been an explosion in the advertising and marketing sector in Myanmar. Media has opened up and digital marketing is becoming a very near reality, making the […]

JWT gains foothold in Myanmar via affiliation deal

JWT Worldwide, one of the world’s leading advertising agencies, has signed an affiliation agreement with Myanmar-based Mango Marketing, giving the global ad network a foothold in the region’s newest emerging market. Bob Jeffrey, JWT Worldwide chairman and chief executive officer, and JWT Asia Pacific chairman Michael Maedel inked the agreement with the Myanmar company on […]